From about 1980 till his death, Mort worked for his company, Supercruiser, Inc. in which he built, mass produced, marketed and sold his line of physical fitness products. These were his inventions, some patented, some not. Mort always placed great emphasis on physical fitness. He loved skateboarding, but wanted a safer skateboard. He invented one with handles, hand-brakes, foldable and compact, this was the Supercruiser, the Streetcruiser, the Minicruiser. Later came the Motocruiser (motorized version), the Windcruiser (Sail on land), the Icecruiser, the Snowcruiser, the Dirtboard etc. Other inventions were his special Rollerskates and the Rollerhands which give an upper body workout while rollerskating. He was also working on a full body work-out machine, much like a rower/bicycle.
Early Super 8 footage of Supercruiser circa 1979 from HMH Archive on Vimeo.
First Supercruiser News Clip NBC 1984 from HMH Archive on Vimeo.
Next Step segment – Modern Day Inventer 2/13/1997 from HMH Archive on Vimeo.
Twinblades, Superskates , Rollerhands (1995) from HMH Archive on Vimeo.
Dirtboard & Mountain board (1995) from HMH Archive on Vimeo.
Snow cruiser (1994)) from HMH Archive on Vimeo.
Morton Heilig discussing the Powerskoot 1994 from HMH Archive on Vimeo.
Footage riding the Motocruiser 1991 from HMH Archive on Vimeo.
Morton Heilig's SUPERCRUISER PROMO from HMH Archive on Vimeo.
Morton Heilig's Dirt Cruiser 1989 from HMH Archive on Vimeo.
Morton Heilig's Supercruiser promo 1989 from HMH Archive on Vimeo.
Minicruiser TV AD Xmas 1988 from HMH Archive on Vimeo.
Morton Heilig Supercruiser Fisher Price Pitch Film 1988 from HMH Archive on Vimeo.
Attitudes segment on Supercruiser from 3/9/1987 from HMH Archive on Vimeo.